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Writing for Your Business Doesn’t Have to be Hard
Writer’s block isn’t caused by not knowing what to write so much as not knowing how to write it.
How many times have you had a clear objective, a prompt even, and still sat staring at that blinking cursor wondering how to begin? Stop starting from zero. There is a proven structure to every successful piece of content or copy out there and you can learn to leverage the power of those proven structures.
At Civilized Animal Productions we call these Story Templates.
Time is an entrepreneur’s most valuable resource
It’s so easy to waste time analyzing your copy, trying to figure out the best way to word every single sentence on the page. How much time do you spend creating captions or assessing articles? And don’t get me started on the long intense process of crafting sales copy.
Too many entrepreneurs make one of two mistakes when they realize how much time they’re wasting—some make both!
Mistake #1: Turning to swipe files
Swipe files are emails, captions, ad copy, sales pages, etc. that you can copy-and-paste, tweak to suit your brand, and publish. They make the…
