Member-only story
Why I changed our content marketing strategy
Note: If you’re here for my Recurring Profit story, click here for the whole thing. If not, ignore this note. 😉
I find traditional content marketing comfortable, but comfortable isn’t often the best thing for business.
When I say traditional content marketing I mean putting out mostly written content full of a lot of free value, repurposing it across multiple platforms, and building an email list by promising more. By giving away a bunch of stuff for free, I hope to get people hooked on my content.
The trouble is this ends up being a recipe for me hiding behind my computer screen, which results in freeloaders consuming my content and hardly anyone getting to know me.
I’m not giving up on content marketing entirely though.
There are too many benefits, especially when the strategy goes deeper than “give away a bunch of stuff everywhere!” Diving deep on the strategy is a topic for another article; this story is about why I’m changing our strategy.
I’ve had some sort of business for about 15 years
Providing value comes naturally to me, whether I’m creating free content, paid courses, or other useful things. I love…
