My goal: to successfully run the 5-day Write Your Site challenge March 3–8.

How do I define success? In two parts:

• First, helping people to actually execute on the five days of material and write copy for their website that helps them make more sales.
• Second, helping some of those people take the next step through our paid 30-day course Publish Your Drafts that will make them confident that the words they put out there are high-quality and worth reading.