Lofty vs. SyncAI

The CRM Comparison Real Estate Agents Deserve

Lofty vs. SyncAI: Which CRM Is Better for Real Estate Agents?

If you’re a real estate agent comparing CRMs, chances are Lofty is on your radar. It promises AI automation, IDX integration, and a slick user interface.

But here’s the problem: all the features in the world won’t help if you’re still forgetting who you met, where you met them, and what matters most to them.

That’s where SyncAI steps in—not as another CRM, but as a system designed to actually remember relationships for you.

So let’s break it down clearly:

What Is Lofty?

Lofty (formerly Chime) is a real estate CRM that offers lead management, marketing automation, IDX websites, and AI-powered lead scoring. It’s targeted at agents and brokerages who want an all-in-one platform to handle listings, client communication, and online presence.

Lofty Pros:

• Polished interface
• Built-in IDX website integration
• Marketing templates (email and text drip campaigns)
• AI lead scoring to prioritize contacts

Lofty Cons:

• Limited customization
• AI assistant is generic and unbranded-can’t be trained to sound like you
• No real contextual memory (i.e., where you met the lead, or what you talked about)
• Manual tagging and segmenting required
• A2P 10DLC texting compliance is not included-agents must handle setup themselves
• Templates can feel generic or robotic

Lofty can be a good choice for agents who work mostly with online leads, want templated marketing, and don’t mind doing some setup or customization on their own.

What Is SyncAI?

SyncAI is a smart follow-up and memory system built specifically for agents who grow through human connections. It uses tap-to-connect NFC cards, AI-driven messaging, and CRM automations to help you remember and follow up with people from the moment you meet them.

SyncAI Pros:

• NFC card capture at events, open houses, or in-person meetings
• Custom AI assistant trained to your business, voice, and tone-not a one-size-fits-all chatbot
• Integrated ad strategy available through a trusted partner (optional add-on)
• CRM auto-fills contextual details (event, referral source, follow-up notes)
• Personalized message sequences in your voice
• Fully built for you in 30 days (including A2P 10DLC registration)
• Tags, automations, and CRM setup done by the SyncAI team

SyncAI Cons:

SyncAI is best for agents who meet clients in person, build through trust and relationships, and want a system that handles follow-up in a natural, human tone without having to do all the communication themselves manually.

Key Differences Between Lofty and SyncAI

What Switching from Lofty Could Look Like for You

Say there’s this agent—we’ll call her Sandra.

She started her real estate career with high hopes and a Lofty subscription. It looked like the right move: the features were polished, the templates were pre-built, the system promised automation.

But Sandra quickly realized something was off.

She’d come home from a networking brunch with a handful of names and no idea how to log them in a way that remembered why they mattered. Her CRM asked her for tags, for segments, for campaigns- but not for the soft details:

the woman looking to sell after her son graduates,
the couple who said, “not yet, but soon,”
the neighbor’s friend who asked about investment properties.

Lofty gave her funnels. But it couldn’t hold her memory.

Then she switched to SyncAI.

At her next event, she tapped her SyncAI card. Her new contact sent her a text on the spot. The system synced the moment-who they were, where they met, what they were talking about-into her CRM automatically.

Later that week, a text went out to that same contact. It sounded just like Sandra. Warm. Human. Personal.

A year later, Sandra was known in her market as the agent who never drops the ball. Not because she works harder than everyone else-but because her system actually works like her second brain.

Why A2P Compliance Matters More Than You Think

Let’s talk about something that seems small-but can break your whole system if it’s ignored: A2P 10DLC compliance.

If you’re texting leads from a business number in the U.S., carriers now require that number to be registered and verified for business messaging. This process is called A2P 10DLC (Application-to-Person 10-Digit Long Code).

Why does it matter?

Because without it:

• Your messages may not deliver at all.
• Your number might get flagged or blocked.
• Your leads may never even see the follow-up you worked hard to send.

Here’s the catch: platforms like Lofty leave A2P setup up to you. That means figuring out:

• Carrier registration forms
• Brand approval and campaign use cases
• Long delays and costs to resubmit if you do it wrong

With SyncAI, we handle all of this for you.

• Your number is registered and approved during onboarding.
• Messaging flows are built with compliance in mind.
• You don’t have to lift a finger to be legal, visible, and reliable from day one.

It’s one of those invisible setup details that agents don’t know to ask about—until it’s already costing them deals.

What About Pricing?

Let’s be real: CRMs can get expensive fast, especially once you factor in setup, add-ons, and texting compliance.

Here’s how pricing compares-and why transparency matters:

Lofty:

• Starts at $449/month (pricing not clearly listed on their website — you’ll often need to book a demo just to get a quote)
• Add-ons like AI Assistants, Power Dialers, and texting tools cost extra
• A2P texting compliance not included — you’ll need to handle and pay for that separately

SyncAI:

• $497 for your first month — includes full Buildout + your system configured for you
• $229/month ongoing — includes CRM access, SmartCard follow-up tools, automations, and A2P texting
• SMS and AI chatbot messaging fees are variable, but they are measured in pennies, not dollars.

No surprise fees. No setup stress. No piecing together a stack of tools.

Final Verdict: Why Agents Choose SyncAI Over Lofty

Bottom line: If you’re a relationship-first real estate agent, SyncAI isn’t just a better CRM. It’s your second brain.

It remembers what matters most.

Let’s Make It Real

If you’ve read this far, it’s because something in you knows the truth: you don’t need another generic CRM.

You need a system that sees what you see.

That remembers who matters.

That helps you follow through-with heart and without the hustle.

That’s SyncAI.

Built for you.

Live in 30 days or less.

Trained to sound like you—not every other agent on the block.

Get Started Now

We’ll show you exactly how your system would work-custom, compliant, and ready to remember what matters most.

Originally published at https://findbusinesscommunity.com.