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How to get a 100% open rate on your email
The other day I sent an email that got a 100% open rate and 57% click rate. That means everyone opened it and over half the people clicked the link inside. Here’s proof:
When industry standard is more like 18% this is pretty unbelievable. I freely admit that the title of this article seems click-bait-y.
Click-bait titles are only really frustrating when the content on the other side doesn’t deliver though, so I’m going to deliver. I will show you exactly what I did and how I intend to apply what I’ve learned to writing future emails—because it doesn’t matter that this email did so well if we can’t replicate even a fraction of the success, right?
The first thing to note is that this was not an email sent to my entire list.
I sent this to seven people who had signed up for an exclusive workshop. They were only receiving the email because they were the first seven people to register. They were expecting this in their inbox:
This isn’t a typical scenario. Usually we are writing emails that will be sent to many more than seven people, so the question is: How can I get similar results with “normal” emails sent to my full list?
