Member-only story
How to Create a Solid Landing Page
An interview with Designer Laura Elizabeth
It’s not too late to enter ConvertKit’s Landing Page Challenge and be in the running for the $10K grand prize! This conversation with Laura Elizabeth will help you catch up — or get ahead.
Laura and I agree that the best way to create a high-converting landing page is not some marketing hack or copywriting trick. You could have a landing page full of every technical optimization on the internet — all the right colors, photos, and keywords — but if it doesn’t sound like you and it doesn’t resonate with your audience no one will sign up. The way to get conversions is to provide what your audience wants.
So Laura, how do you figure out what your audience wants?
If you have no audience and are starting from scratch, I recommend getting a landing page up as quickly as possible. Make your best guess when you’re writing your content and focus on getting your first subscriber. Once you have that one person you can start interviewing!
If you have a small audience you can interview existing subscribers on a call. You won’t get a wide pool of data, but you’ll get much more in-depth insights from those conversations.
