5 Emails to Send Next Time You Want to Sell Something

Write them now before you’re overwhelmed with launching

Photo by Campaign Creators on Unsplash

What’s the goal?

According to Campaign Monitor marketing emails average about an 18% open rate and 2.6% click rate. In contrast, our latest launch sequence had upwards of 51% open rates and an average click rate of 4.4% — and we sent these emails to a pretty cold audience.

The goal is different for each email and every sequence you write. Emails hyper-focused on getting clicks can easily have click rates of 12–15% or higher!

A deep strategy that lets each email build upon the last will improve your conversion rates—and improved conversion rates mean more sales.

Ultimately more sales is the goal, and the goal of these 5 emails is to turn your subscribers into students.

Write them now, send them later.

I’m serious. If you have time to be reading on Medium you have time to write at least the first of these five emails.

When I set my mind to it I can write and edit an email in 15 minutes—I’ve timed myself. I want to give you the tools to do the same.

One of our students drafted all five in 30 minutes! She said that usually she would…